It's pretty easy to know why people who are in the market to purchase new cars have very little interest in one that's powered by electricity ("electric vehicles" [EV's], they're called). This lack of positive attraction to EVs is powered by one fact: limited range.
In this regard:
- Most EV's boast a maximum range of 100 miles.
- The Nissan Leaf (base sticker price: $28,800) has a maximum range of 75 miles.
- The very expensive Tesla Model S (base sticker price: $70,400) boasts a maximum range of 300 miles.
According to an article in Bloomberg, if anyone wants to understand the market's response to EVs, just check out what's happening with rental cars.
At Enterprise Holidings, Inc.--the nation's largest auto rental agency--renters aren't interested in EVs because of fears the batteries will die. Worse yet, many who drive off in an EV bring it back to trade in for a car that runs on gasoline. According to Enterprise's Head of Sustainability, Lee Broughton:
People are very keen to try it, but they will switch out of the contract
part way through. Range anxiety makes them think they can't get to a
Over at Hertz Global Holdings Inc., the 2010 goal of having 500 to 1k EVs in its fleet by 2011 whithered on the vine. According to a company spokeswoman, Paula Rivera, this failure to meet the goal is all due to lower-than-expected customer interest.
Across the nation, there are nearly 140k EVs on U.S. roads. That's 14% of President Barack Obama's goal for 1M EVs on the nation's roads by 2015. Does anything think that goal will be met?
So, here's the skinny on this story: Just as with the failed rollout of Obamacare, the idea of "greening" the nation's highways has been a dismal failure. Why? The Bozos implementing these ideas don't have one clue about how the market works and instead of working with the market, they're dumping their ideas on the market. And the market is telling them where to stuff their ideas...at great expense to the taxpayers.
But, this story is really is worse than that.
Limited range means limited battery power. The idea of an EV is premised on a technology that presently does not exist! On what planet do these dreamers live?
Let the discussion begin...
To read the Bloomberg article, click on the following link:
"Electric Car Rentals Stalled in U.S. by Range Anxiety."