The truth be told, the ads speak for themselves...if only because they provide the commentary.
In the first ad, a young woman--Susie--is all prepared. She's got her packet of birth-control pills as Nate--exuding confidence in what's coming his way--has his hand wrapped around Susie's waist and is all "thumbs up."
It's easy to know what Nate is thinking, but what's Susie thinking?
Thank goodness for Uncle Sugar who's going to provide all of the freebies! But, hold on for just one minute. It takes an ovulatory cycle for those pills to begin their "magic," no? Are those RU-486?
The second ad is less risque. That said, and just to make sure the mind-numbed robots this ad targets "get it," the "hottie"--yes, Susie's back--isn't what's being advertised. No, in case one might inadvertently believe that Susie is for sale, the asterisk reminds the mind-numbed robots this ad is targeting is that it's all about insurance, not hotties.
Now, who really is engaging in a "War on Women"? What's this portrayal of women suggest? They're "hot to trot" and Uncle Sugar will pave the way for a fling that will have absolutely no consequences. But, actually, that's not true because, if Susie's thoughts come to fruition, unless those are condoms in Nate's little package with the green bow, they'll be having "unprotected" sex.
Lest anyone believe the advertisements are sexist, the third ad offers a corrective. It's about all of those idiot young male millennials--like Sam--who chug beer for a thrill and then chase after Susie who has chucked down birth control pills. However, this party isn't about having a "beer and beef" but a "beer and barf." Don't worry, Sam! Uncle Sugar is going to see to it that you will have insurance for your ER visit and hospitalization.
Is that what really matters to the millennials, to be "hip" and "withit"?
However, if Sam the Gargoyle doesn't motivate the keggers, surely the fourth ad--featuring Rob, Zach, and yes, once again, Sam (who apparently has recovered well from last night's event)--will motivate the keggers. "Don't tap into your beer money to cover those medical bills," the ad states. Why? Uncle Sugar has all of the Robs, Zachs, and Sams covered, too.
Why? None of this is about healthy relationships and taking control of one's healthcare. No, those behaviors portrayed in those ads are antithetical to sound relationships and quality healthcare.
That's the strategic mistake upon which the ad campaign and Obamacare are both premised. Healthy relationships, taking care of one's health, and having healthcare insurance are not laughing matters because the prescription these ads provide lead to disease, illness, and possibly even death.
If only The Motley Monk had a sense of humor!
Let the discussion begin...