Sometimes, however, it ends up that a logo developed by one of those marketing companies is outrageous. That administrators at the institution didn't catch the goof is all the more outrageous. "How could they not see that?" people find themselves wondering.
Consider the most recent logo developed for and unveiled by the University of Dayton (UD), a Catholic institution of higher education. Working with the agency 160over90 with creative consultation from Nike, the new logo promoting the Dayton Flyers presents a red D and three blue wings on the top left of the D:
Building on the well known Dayton Flyers image while maintaining
its classic feel, this new theme aims to attract more attention from
high-quality student-athletes, while elevating the perception of the
athletics program. The new Flyer identity is designed to be easily
discernible, visually interesting, and unmistakable, setting the
University of Dayton apart from any NCAA Division I school.
Set UD apart form any NCAA Division I school the new logo sure does!
The Dayton Business Journal reports that the version of the new logo added to the center spot on the basketball court has replaced the blue wings with red wings. Evidently, UD administrators are hoping this revision to the new logo won't shout VD the way the blue version does.
- "Shout out to the Dayton University student intern who spent a full 7 minutes on MS Paint putting the new logo together."
- "Branding Gone Bad: University of Dayton: We Love the VD Logo."
Inside Higher Ed is reporting that one UD fan on Twitter created an image of a T-shirt (at right) he hoped would be sold at the UD bookstore.
Inside Higher Ed is reporting a UD spokesman has denied any discussion concerning a change. UD administrators had always planned multiple color schemes, one of which was all red like that emblazoned on UD's basketball court, the spokesman wrote.
How did anyone miss seeing a "VD" logo? That's absolutely insane!
The Motley Monk wonders how much money UD administrators spent for their new VD logo?
Let the discussion begin...
To read the Dayton Business Journal article, click on the following link:
To read the Inside Higher Ed article, click on the following link: