- women not only use social media more often than men, but they use these sites in more ways;
- more women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today; and,
- women lead the trend of accessing social media via mobile.
Check out the infographic:
Nothing much except that social media is the top Internet activity, according to Business Insider. Americans spend an average of 37 minutes/day on social media, and 50%+ are women.
Not only that, women interact with brands more often and for a wider range of reasons. They also consume and share news more frequently than men, who are likely stuck in news and sports websites.
Nothing but a bunch of knuckle-dragging, clueless Neanderthals?
Let the discussion begin...