That said, it seems that AWD is catching on with luxury car drivers. According to the folks over at 24/7 Wall St.com, Volkswagen's Audi division discovered its rivals BMW and Mercedes moving into the field with AWD versions of many of their vehicles and decided it was time to equal the competition.
Now entering the fray is Jaguar. Although it has already released AWD vehicles, its most recent introducation is its flagship ultra-high-end XF-Type sports coupe. It's a beautiful vehicle.
If the XF is to become viable among its competitors, The Motley Monk offers some free advice: Hire a new advertising agency!
Take a very close look at the advertisement.
That's one beautiful vehicle. However, who in their right mind would drive a luxury automobile like the Jaguar XF through a raging torrent of a river thinking that they'd even make it to those three inches of sand? Just because the vehicle is AWD?
They just backed the XF into where it's positioned in the advertisement!
Maybe those who can afford an XF think that way. If so, that explains the pathetic number of Jaguar XF's sold.
Let the discussion begin...
To read the 24/7 Wall St.com article, click on the following link: