Likely so, as a recent PayPal study found that even though 86% of Americans will purchase at least 1 Christmas gift online this year, 68% of all online customers abandon their carts before making a purchase...that's $3 trillion in sales lost!
It seems that trust is an issue, as 63% of potential customers leave websites due to reasons having to do with trust. The findings:
- 85% of clients read 10+reviews before they can trust a business;
- 48% of clients identify trustmarks as the most important factor in the decision-making process; and,
- "star ratings" are extremely important, as a client's willingness to do business drops by ~50% if a product has 2 stars instead of 3.
Check out the infographic below for all of the findings. While the content is primarily aimed at online retailers to improve their sales, the information is pretty interesting for those who shop online.
Let the discussion begin...
For additional information not contained on the infographic, click on the following link: http://bit.ly/132FhRG