For shareholders, it may portend a decline in the price per share of MCD stock.
But, for the Food Police, it offers evidence that their decades-long campaign to impugn and ultimately destroy McDonald’s is demonstrating a modicum of success.
Check out the McDonald’s chart for the past year:
We are encouraged by the progress announced today by the Alliance
for a Healthier Generation, Clinton Global Initiative and McDonald’s.
Making it easier for families to choose a healthy beverage in kids’ meals,
and providing a salad option in the value menu are positive steps. A
great deal of work remains to be done if we are going to ensure our
children have the nourishment they need to live healthy lives and reach
their full potential. In a country where one in three children are on track
to have diabetes, greater actions are needed from the entire restaurant
industry and beyond to solve this crisis. We look forward to continuing
our work with leaders from across the country to forge solutions that
help families raise healthier kids.
The Motley Monk particularly likes the Food Police using that term “Alliance,” as it connotes shared values, cooperativeness, and everyone all getting along...for the benefit of the children, of course. There’s certainly no conspiring, no jamming an ideological agenda down people’s throats, and certainly self-interest in an Alliance. No siree!
Two CEOs after Kass’ statement, the proof’s in the pudding: Consumers don’t like the menu. Those “Happy Meals” which replaced McDonald’s world-class french fries with apple slices, strawberry yogurt, and clementines aren’t translating into sales…just as happened in public schools throughout the nation where all of that so-called “nutritious” food is being tossed into the trash. McDonald’s cave in to the Food Police ends up being nothing more than an abject failure.
- First: Learn the lesson. Caving in to the Food Police isn’t the answer. The Food Police aren’t interested in McDonald’s success. They want the mega-corporation food chain eliminated.
- Second: Provide the market what it wants. Ignore the protests. If parents are that concerned about what their children are eating, then let those parents exercise some parental authority by restricting their children’s consumption. Why are they taking their children to McDonald’s anyway?
- Third: Enjoy McDonald’s with discretion. There’s absolutely nothing wrong with partaking of high-fat food in moderation. Isn’t the mantra of the political left that adults should be free to make decisions about their bodies?
- Fourth: For those who are able, buy some MCD. It's a great growth/dividend equity for the long term.
These incremental encroachments upon freedom by the Food Police are adding up, slowly but surely. And the Food Police not only know it, but they also seek to restrict more freedom.
The trouble is that most people don’t know it or they simply don’t care about it. They will, however, when they won’t be able to challenge the government’s authority over more and more aspects of their lives. Just look at what’s happening today in public school cafeterias. That’s what the Food Police desire for every American.
Let the discussion begin...