How’s one to do that? Engage in the marketplace by coming together with 41M other Americans who spend $2T+ annually to buy and sell brands that positively impact the nation’s culture by honoring Catholic values.
A “missionary in the marketplace” is a light to the nation by consulting the Faith Equality Index (FEI) which scores 330+ major brands on a 100-point scale and provides the information that’s needed to actuate Catholic values when making decisions about purchases made in the marketplace. FEI is available on the Apple and Android platforms to empower faith-driven consumers to participate in the #ChristmasBUYcott campaign and channel $30B in spending toward the most faith-compatible brands.
- using the word “Christmas” when advertising;
- promoting religious liberty;
- corporate conduct upholds important social issues like life, family, and biblical marriage; and,
- how brands acknowledge, respect, welcome, and celebrate faith-driven consumers and employees.
When a score reflects greater faith friendliness of one brand over another within the same category, it’s time for Catholics to make an informed decision about how they will spend the hard-earned dollars God has entrusted to them. This is how to be a missionary in the marketplace.
Choices matter and, like all Christians, God calls Catholics to be good stewards of their time, talent, and treasure. FEI provides the opportunity for Catholics to direct their treasure in the marketplace to those brands that support the culture of life.
Which brands rise to the top and which ones have the most work to do to earn business from Catholics? Check out the FEI to discover which brands align most and least with Catholic values. Also discover how each brand stacks up against its competitors in 25 important categories.
When it comes to good stewardship, every choice matters. The Motley Monk recommends using the FEI to make more informed decisions as faith-driven consumers this Christmas season. Also, share it with family and friends!
Let the discussion begin…
To learn more about being a faith-driven consumer and missionary in the marketplace, click on the following link: