Back then, advertisements for the beers made in Wisconsin highlighted the natural, spring water used to brew the product. More recently, Coors highlights the water coming from the melting snow on the Rocky Mountains that feeds rivers teeming with trout.
Today, the people of Portlandia are being treated to something similar but different. According to Associated Press, the Pure Water Brew Challenge will feature beers made from hops, barley, yeast, and--yes--treated sewage water.
Yes, in Portlandia, sustainability reigns supreme and with advanced water-filtration systems, beer doesn't have to come from below the ground or above the ground. Miracles of miracles, the perfect brew can come from the local water filtration plant!
We need to be judging water by its quality, and not by its history. The
water we're producing is significantly cleaner than what the safe drinking
standards are for water that comes out of taps across the United States.
In early June, Jockers' company will release 300 gallons of highly-purified water to ~20 home brewers at the Oregon Brew Crew, the Beaver State's oldest home-brewing club. In late July or early August, a panel of experts will judge the beers. To the victor goes the spoils of $100, while five other brewers will receive $50 each. The kegs of the super-sanitized wastewater will then be transported to Chicago for an international water conference.
For those who may be licking their parched lips in hopes of tasting some of these finely crafted beers, there's one hitch: While state regulators have approved the water's safety, the beer can't be sold at stores or bars.
Yesiree, indeed! 100% "sewage brewage."
The Motley Monk can only imagine what his Uncle Bill would have to say.
Let the discussion begin...
To read the Associated Press article, click on this link: