The Food Police--for the past 8 years using the regulatory powers of the Food and Drug Administration as well as those of the United States Department of Agriculture to label food products--have found that their plan to scare the bejeezus out of folks into not eating fast food..has failed miserably...really, really, really miserably.
The result of spending all of the those hard-earned taxpayer $$$s to pay the "best and the brightest" ensconced in the nation's Ivory Towers about how to best "re-educate" the dumb folks into making healthy food choices?
92% of the folks consuming fast food could care less!
What business could possibly survive on this economic model? Absolutely zero.
But, that doesn't matter. The Food Police have deemed it absolutely necessary to compel the folks to stop consuming fast food.
The researchers argue that well-intended regulations to save the folks from themselves and their bad food choices don't "target" consumers sufficiently well enough to motivate them to stop consuming fast food. So, if those wizards of smart have their way, customers will be targeted simultaneously to see the calorie labels and how many calories/day they should consume. Then, presto-chango, abra-cadabra! They'll turn away from bad choices becasue they're highly motivated to eat healthy!
One would think that such an object failure--evidencing itself in New York, Seattle, and Philadelphia--would be met the derision, those recommending the regulations roundly mocked by the late-night comedians, and the regulations revoked by the feds. But that's not how it works with the Food Police.
Nope. They're doubling down. How? They're agitating to expand regulations for fast-food restaurants.
How? If the researchers have their way, nutrition labels:
- will be clearer and larger;
- target regular fast-food eaters who prize value over calorie count; and,
- increase the type size and color contrast of calorie information on menus and menu boards.
The Food Police believe this kind of "traffic-light" and "stop-sign" labeling will motivate--ahem, "change perceptions"--so that the folks will be highly motivated to make better food choices.
Don't doubt their sincereity. The Food Police really, really do believe federal regulations like these will motivate fast foodies will avoid consuming food that can cause obesity and its associated health consequences.
However, the simple fact is that the Food Police are doubling down on failure.
Image all of those $$$s that have been, currently are being, and would be used to subsidize this and other such failed social experiments! What's really happening is that the Food Police want to build a Nanny State infrastructure that's aimed at dictating to people what and how to eat what the Nanny State has determined constitutes "healthy" eating!
Hopefully, the Trump administration's "Cut 2 for Every 1 Added" rule regarding federal regulations will put an end to this kind of nonsense that's constructed upon object failure.
Let the discussion begin...
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