Judging from the Republican primaries, The Donald successfully ascribed adjectives to his political enemies, each one searing a particular image into the voters’ minds. Among others, remember:
- “Low-Energy” Jeb?
- “Little” Marco Rubio?
- “Lying” Ted?
Having cleared the Republic field, The Donald is now using the same strategy as he approaches the general election:
- First, there was “Crooked Hillary,” implying HRC’s deals entangling foreign governments and the Clinton Foundation yet bringing hundreds of millions of $$$s to the Foundation. Some claim the Foundation is the Clintons’ “slush” fund.
- Then there was “Incompetent Hillary,” implying HRC’s failure as Secretary of State and responsibility for the failure of US policy in the Mideast, in general, and the debacle in Benghazi, in particular. Some claim HRS is responsible for the deaths at the U.S. embassy there.
- Now there’s “Heartless Hillary,” suggesting that HRC cares more about criminals and their rights than victims and their suffering.
The point of this strategy, in the estimation of The Motley Monk, is not that The Donald’s strategy has demonstrated its efficacy in searing those images into the voters’ mind and that has translated into votes. For example, while in some polls The Donald currently leads HRC, the fact is that HRC’s trend line for the past 3 months is on a downward trajectory while The Donald’s is on an upward trajectory. No, The Motley Monk’s point is that his political enemies “misunderestimate” the strategy’s subliminal power.
And, U.S. Senator Elizabeth Warren (D-MA) had better be on high alert.
The answers on the part of the political chattering class vary:
- Some say that The Donald perceives Warren as a threat.
- Others believe The Donald detests strong women leaders.
- Yet some others opine that The Donald fears Warren and wants to derail her chances to be the Democratic vice presidential nominee.
While those answers may be correct, all overlook one item: What The Donald’s political enemies don’t “get” is that The Donald is a master in marketing a brand.
Like him or not, The Donald has demonstrated that ability in spades this election cycle.
The likely explanation is that The Donald wants to sear into the minds of folks two images of fellow citizens who the folks resent. Namley: Senator Warren represents a member of the protected class who also takes advantage of the unprotected class.
- The protected class is comprised of all of those wealthy “Establishment folks” who call themselves “public servants” but receive all of the perks and benefits of membership. Yet, they also claim to be on the side of and advocate the “rights” of the unprotected class.
- The protected class are all of those “non-Establishment folks” who become dependent upon the protected class which doles out to them all of those so-called govenment-funded “freebies.” Yet, history teaches that the protected class really sticks it to the protected class by raising their taxes to the point that the unprotected class continuously loses purchasing power while the protected class increasingly grows richer. Some have called “the Democratic plantation.”
With one word—“Pocahontas”—The Donald has effectively communicated that the multi-million $$$ Senator Warren is not only a well-entrenched member of the Establishment but has also availed herself of the freebies the Establishment doles out to the protected class. In other words, “Pocahontas” Warren is a double dipper of whom The Donald said, “She is a total failure and we’ll take no more of this!"
“Pocahontas” Warren had better watch out, however. The Motley Monk has discovered a new Pocahontas who has arrived in town!
Let the discussion begin...